Slogan

Love at 1st sight: K

project intent

“Love at 1st sight: K” represents my personal connection with Korea and the curiosity it has inspired in me. The “K” stands for Korea in all its diversity and not only K-pop, but also culture, technology, food, history, art and everyday life. I chose “love at first sight” because it captures the strong impression Korea made on me when I experienced the country for myself. What began as an interest when I was younger developed into something much deeper: a desire to keep discovering, learning and experiencing more. The slogan is deliberately short and playful. Writing “1st” gives it a modern touch, while the “K” leaves room for all the different things I associate with Korea. For me, “Love at 1st sight: K” is about curiosity, discovery and a connection that began with one impression but has continued to grow over the years.