Slogan

Anyone can be the one — let Korea be

project intent

“Anyone can be the one — let Korea be” is a slogan inspired by the song that first introduced me to SEVENTEEN and, through them, to Korean culture. It reflects my personal story and the unexpected way Korea became a turning point in my life.

The slogan expresses the idea that one moment, one song, or one accidental encounter can shape the path of our future. Sometimes, something we never expected can open the door to a completely new world and help us rediscover ourselves.

For me, Korea became that world. Therefore, “let Korea be” is also an invitation to allow yourself to step beyond what is familiar, let go of stereotypes and doubts, and remain open to new experiences. We never know where a single moment might lead us — or what might become a source of happiness.

Through this slogan, I want to share the feeling that inspired my own journey: anyone can find their “one.” Perhaps, for someone, it can be Korea.