Slogan

The k-butterfly effect that gave us wings

project intent

My proposal was inspired by a feeling shared by many international fans who love Korean culture. Ever since I entered the k-universe in 2019, I have gradually realized that many of us fans feel that k-dramas and k-pop have helped us through difficult times. The Hallyu phenomenon came into our lives precisely when we needed it most, and we were fortunate that the Korean Wave found us while we were drifting, lost and searching for direction, guiding us safely back to shore. Korean cultural content encouraged us, inspired us and gave us the wings to keep moving forward. That is why I created a slogan that I hope will resonate with everyone who, just like me, found a safe place and a refuge within this letter k.