Slogan

Korea, Where Fate Meant Me to Find Myself

project intent

My inspiration for the slogan reflected from how a random spark back in 2009 bloomed into a lifelong journey of my own self-discovery. K-pop first reached me and grasped my interest. Over the time it kept on growing on me, Korea became something that I wasn’t just stumbled upon into, felt like where fate had pre-written into my life. How we are privileged to immerse ourselves in Korea’s rhythms, language, and historic soul. I didn't just learn about a place thousands of kilometres away, but I discovered layers of my own identity.

A lifelong habit to introduce Korea to others. It’s not only about discovering Korea, it is about how Korea helped me discover a community and eventually to find myself. My interest in Korea accompanies me throughout every season of my life, becoming part of my life, and a mirror where my passions and heart are reflected in.